Always Start With the Task
We always need to remember that our computers are tools we use to do the tasks that Internet marketing requires. I always taught my sales students that they must help their customers determine what the task was when ever they were considering the purchase of any hardware or software. Frankly, that should be our job when we are recommending something to our readers.
The way to decide which tool is best for us is to ask questions which uncover:
- What our current Situation is
- What Problems we are experiencing because of our situation
- Measure the Implication or impact of those problems and what they cost in time, dollars, and cents
- Measure the time, dollars, and cents recovered when the product we’re using meets our Need.
| This is the meme developed by Neil Rackham in his classic book, SPIN Selling. If you want to sell to people, you need to read his book.Your sales copy will be greatly enhanced if you follow the principles of SPIN selling. |  |
Here’s what the process should be. We decide if a tool is a good or better tool by determining what the work is that needs to be done and by deciding how well the tools we have or are considering acquiring will do the job.
My intention for iMarketOnMac is to writing posts that always always begin with a focus on the work we need to do as Internet marketers, and whether and how well the tools available to us will help us do the work. OK, let’s take a look at what we do and how we can do it better on our Macintosh.
I am going to organize my posts on iMarketOnMac along the lines of the three traditionally discussed characteristics of the Macintosh experience
- Ease of Use – The classic arguments in favor of the Macintosh is that it’s easier to use. Macintosh ease of use is no accident. Apple spends millions of dollars on researching the user experience beginning with how people go about their work without a computer. Macintosh ease of use is achieved in two ways; through consistency and flexibility.
- Consistency – Once you learn how to do something on a Mac, that skill and knowledge is more often than not transferable to other tasks on the computer. By controlling the user interface (UI) from its very beginning, Apple has ensured that the user experience is the same for every program. Although windows is much better now than it was a few years ago, you will still find programs whose interface is not consistent with other programs. What you learn when you use one program is not always transferable to another one. The result is confusion, and sometimes time consuming mistakes.
- Flexibility – We all don’t work the same way. Some of us like pictures (icons). Some of us like lists. The primary view of what is on your computer and how you access it should reflect the way you like to see things. Your Macintosh gives you a variety of ways to see view, find, use and move things. You can view file directories as folder or file icons, lists, or columns.
Tomorrow I’ll begin dissecting how the Macintosh enables Internet marketers to work easily and efficiently and concentrate on the business of earning from our efforts. beginning with the essential task for any computer user is managing the volumes (disks/drives), directories (folders), and files (documents)on our computers.
Tomorrow, a look at the a powerful program that is always running on a Macintosh called the Finder. It’s called that because what it does it making finding and managing files a breeze.
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