Why iMarketOnMac?

Why iMarketOnMac? That’s a legitimate question. The answer begins with another question, “Are there Internet marketers using the Macintosh as their primary platform, and is so, do they face challenges or opportunities that marketers on the Windows platform do not?” Well, there’s one that I know of . . . me.

Problems and Opportunities
When  I started my Internet marketing efforts, it was necessary for me to find and gather the software and hardware I needed to manage the many tasks a new Internet market must do. I soon found that most of the gurus assumed that we were using Windows based PC. SEO, content creators, submission software and the like were almost all PC based. I either had to find Macintosh based equivalents, or Macintosh software that would open the files created by the PC software. For the most part, I was almost always able to do so. Documents were almost always in HTML, text, or PDF format. Audio and video files were not often a problem because QuickTime player handles almost any of them.

I solved the problem of Windows only software by installing Virtual PC on my PowerBook G4 based Macs. I chose that solution even though I had a clunky PC below my desk because I didn’t want to deal with two computers and all the synchronization, backup, and maintenance problems associated with them.

The bottom line is that I was able to assemble a powerful set of hardware and software tools that would manage everything I needed to do. It finally dawned on me that I had the perfect  tool, and that it presented me with more opportunities than it did problems. When I upgraded my computers to Intel based Macs I could honestly say that working on Macintosh created even more opportunities that working on a Windows based PC would never offer without some major expenditures.

Time to Share
I have three wonderful mentors, Alex Sysoef, the creator of Expert WordPress, Lynn Terry, the publisher of ClickNewz and Self Starters Weekly Tips, and Paul Evans, the creator and publisher of Nicheology. Not only have they taught me much about the business, but they have taught me that sharing what you know and learn is an important part of being successful. That is is the real answer to, “Why iMarketOnMac.”

I know and have things that Macintosh based Internet marketers need to know. If you are an Internet marketer who uses a Mac, I can answer your questions and help you solve your problems. I am committed to doing so! My goal is to provide you with the tips, techniques, training and tools to hep you market more effectively and efficiently. In terms of an old Apple motto, to “Concentrate on the task  not the tool!”

Read my “About me” page, and you will also see that I bring some extra skills and knowledge to the task that others might not have.

Stay tuned! Subscribe to my RSS feed, newsletter, and also register for the forums. Together we can build of community of like minded Internet marketers who use their Macintosh computers to flourish and prosper.

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• Macs account for nearly half of desktop computer revenue (sfgate.com)

Tagged as: Add new tag, Alex Sysoef, Apple, Macintosh